Natural Pet Supplements is a Western Australian brand specialising in natural herbal medicines for dogs and cats.

Erin, the founder, struggled to write product descriptions that were engaging and easy to read. Because Erin is an expert in her field, she found it challenging to turn her words into clear and straightforward language so people without her knowledge would understand.

I wrote product descriptions for Erin's brand-new line of products on her website. The descriptions highlighted health benefits and how her products can provide relief for both pets and pet owners.

Erin’s goal was for the descriptions to be informative and educational and have a light-hearted tone of voice to appeal to the everyday pet owner. This resulted in clear messaging with words and phrases her customers could easily understand without confusing medical jargon.

After the descriptions were published, Erin reported excellent sales for one product in particular: Pain Support for dogs and cats. Erin now sells these amazing products through Chemist Warehouse Online!

Here are the descriptions I wrote for Natural Pet Supplements that are displayed on their official website and Chemist Warehouse Online website.

PROBIOTIC GUT SUPPORT FOR DOGS + CATS Are your pet’s tummy troubles the bane of your existence? Does your pet always seem to have a skin struggle or gas bad enough to end a party?

Just like humans, things like antibiotics, stress, poor diet or reoccurring infections can affect the balance of healthy bacteria in your pet’s gut. Luckily, probiotics are an easy solution.

Probiotics are essential for supporting normal digestive function and overall health and well-being. Unfortunately, not all pets are getting enough from their food alone. Probiotics are paramount for boosting immunity and serotonin production — perfect for keeping your pet the calm and well-behaved angel they intended to be!

Bloating and gas

Loose stools or diarrhoea

Bad breath

Excessive scratching or reoccurring skin allergies

Yeast infections

Ear infections

Constant paw licking

Lack of appetite

Probiotic Gut Support is made with a special blend of animal-specific probiotics, prebiotics, digestive enzymes and Bovine Colostrum. Pure beef and bone broth powder have been added for high palatability, so your pet won’t be able to bark or meow 'no' to the delicious taste!

This formula supports all areas of digestion so your pet can love their everyday activities without the inconvenient belly ache. Because they have stuff to do — that ball isn’t going to chew itself!

Suitable for dogs and cats of all ages.

PAIN SUPPORT HERBAL TINCTURE FOR DOGS + CATS Do you wish your pet could tell you how they’re feeling today? Sad, upset or in pain?

Unfortunately, they may be suffering in silence. We need to notice changes in their behaviour, so we can give them what they need.

When your pet is experiencing pain or discomfort, they may not seem like their usual selves.

These signs can help you realise they’re not feeling their best: These signs can help you realise they’re not feeling their best:

Sluggishness, decrease in movement, shaking or anxious behaviour

Trouble grooming themselves, resulting in a scruffy and untidy coat

Agitation about being touched

Depression or feeling flat

Hunching, limping or constantly lying on their side

Pain Support is a fusion of pain-relieving, calming, soothing and anti-inflammatory herbs to support your pet in difficult times of discomfort.

Especially if they are in their golden years or have chronic conditions like arthritis or auto-immune disorders, they may need extra help with relief.

Pain Support can provide your pet with the comfort and support they need to get back to their happy place — the park, beach or backyard. Safe to use with painkillers or anti-inflammatory medication.

Suitable for dogs and cats of all ages.

Mobility Joint Support is the ultimate joint supplement for dogs and cats. It contains exceptional, superstar ingredients that reduce pain and inflammation.

Carefully chosen, these are vital for healthy joint, ligament and tendon structure. They also help manage pain associated with osteoarthritis and daily workouts.

This formula contains pure Australian beef powder and bone broth powder, which is highly palatable and excellent for turning fussy eaters into ravenous fans!