Event banner copy for a specialty coffee brand promoting an impactful message

Change Coffee is partnered with World Vision to help fight poverty and create better lives for vulnerable children and their families.

They are on a mission to make meaningful global change to communities worldwide. They are committed to sustainable practices, ethical sourcing and helping build a brighter future.

I wrote words for Change Coffee to use on a print banner for recent trade shows and events. They wanted the copy to showcase their differences and make their audience feel helpful, knowing they were making a difference by purchasing their coffee. My top priority was to ensure the words exuded human connection and trust.

They wanted the copy to sound light-hearted & uplifting while conveying the importance of the impact they create.

All Change Coffee profits go to World Vision and help those who need it most with clean water, safe sanitation, disaster relief, and health and nutrition. This was such a great project to contribute to a bigger cause!

Below is the copy I wrote for this banner. Change Coffee chose the parts of the copy they wanted to use, with the rest being used for future online copy.

PACKED WITH PURPOSE AND POURED WITH IMPACT. Change Coffee is here to turn beans into smiles! We’re brewing up infinite change for little lives so they can thrive. By filling your favourite cup with our specialty coffee, you’re helping children and their families build a better life, a strong community and gain access to life’s essentials. We donate 100% of profits to where it’s needed most, so buying from us doesn’t mean you just get excellent espresso. Every single cup does a heap of good. GIVE VULNERABLE CHILDREN A BRIGHT FUTURE You’ll be pouring up clean water, safe sanitation, economic empowerment, disaster relief, and help with health and nutrition to ignite the positive change they deserve.  AUSTRALIA FIRST NATIONS SUPPORT You’ll partner up with Australia First Nations people to empower generations of children with cultural identity and life skills to thrive. You’ll support a child so they can simply enjoy being a kid! Joy, excitement, fun and open doors for discovery, learning and growth. SLOW CLIMATE CHANGE You’ll be helping restore land and livelihoods to slow climate change and help lift children and their families out of poverty. COFFEE WITH KINDNESS We source all our beans and cocoa from importers and farmers who are certified Fairtrade, B. Corp or Rainforest Alliance. We deeply value sustainability, our environment, climate and human rights. So, brew up a smile, some laughter and good conversation because your simple cuppa could make a significant difference to families in need. Let’s blend coffee with impact to spark infinite change through everyday life.