Copywriting + Brand Messaging Strategy: Tone of Voice Guide for Becc Lee Marketing

Press play. Take a peek at what's inside the guide!

Becc is an email marketing specialist that helps female e-commerce entrepreneurs drive sales through automated emails, sales campaigns and funnels. She manages all her client's accounts from strategy to delivery.

Becc envisioned transforming her brand from ‘business mentor’ to ‘industry leader’. So, we nutted out how she could tweak her tone of voice to amplify what her brand was all about so she could attract her ideal client—with some serious Lady Gaga inspiration energy!

Becc wanted to attract result-driven, motivated women who want to make more money in their e-commerce businesses to support a life of freedom for their families.

We transformed her previous voice and tone from caring, kind and basic to authoritative, self-assured and empowering.

Becc now has a new vision for her brand, offerings, and clarity regarding her brand personality and how she speaks to her audience.

This awesome guide resulted in a 36-page document outlining her ideal client, brand personality traits, values, archetypes, positioning, strategy, words + phrases, guidelines and copy samples.

Below are some sample pages of what's in the guide. Check out my tone of voice guide service page for how you can get one of these for your business!

SAMPLES OF WHAT THE GUIDE LOOKS LIKE

Brand-approved Taglines

Tone of Voice description (how she talks to her audience).

Part of her dream client profile

Brand-focused phrases that represent her brand personality

Part of her brand values

Website copy samples that embody the tone of voice

Part of her e-book preface that embodies her tone of voice.

GLOWING TESTIMONIAL

Before Sarah came on board to create a Brand Voice and Tone Guide, I was all over the place—my messaging was inconsistent, I had no idea what my brand truly stood for, and I was trying to speak to everyone. It was a total mess! I wasn’t feeling confident in my brand presence at all.

But working with Sarah was a game changer. She guided me through the process step by step and made everything so easy. She was quick, fantastic to work with, and even sent me a playlist to vibe to while reviewing her amazing work (which is now my office go-to playlist!). Honestly, Sarah is so damn good at what she does, I barely made any edits—'nailed it' became my favourite phrase during the process.

Since receiving the guide, I’ve completely embraced it. It’s been pure magic, and I’ve woven it through everything—my website, socials, emails, and even how I show up personally. It’s helped me step into a stronger leader position and build a clear vision for my brand now and into the future.

It’s only been a few weeks since I started using it, but the ripple effects will be felt for a long time. If you’re unsure about how to position your brand, I can’t recommend Sarah and her Brand Voice and Tone Guide enough!"

-Becc Lee, Founder of Becc Lee Marketing Check out Becc's incredible video testimonial here!

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Posted Jan 10, 2025

A 36-page tone of voice guide (verbal identity) for an email marketing specialist to help her stand out and embody her personality in online copy and content.

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