Brand Messaging and Tone of Voice Guides
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About this service
Summary
FAQs
Why would I need this? Can’t Chat GPT do this stuff for me?
Chat GPT is helpful for tasks like generating ideas, providing rough plans and assisting with customer research. But I believe it should never be solely responsible for writing your copy. Words spat out by Chat GPT can end up sounding generic and dull. No matter how fast or easy this robot is to use, it will never be a human. No matter how good your prompt is, It will never understand human emotions, feelings, fears or desires. Copywriting, brand messaging and tone of voice are all about connecting with people. Unfortunately, a bot can’t do that, but lucky for you, a word-obsessed human like me can!
How are you qualified to offer this service?
I’ve developed advanced creative skills from 8 years in the graphic design industry, specialising in consumer products and advertising. I also have 6+ years of sales and customer service experience and 3 years of copywriting experience. I have invested a crap load of money and time in my education to uplevel in tone of voice, brand messaging and creative copywriting. I’ve learnt all about marketing triggers, the psychology behind words, and how to connect and authentically sell. My priority is making sure your words connect with your audience so you can convert. I’ve helped brands with the struggle of writer's block, perfectionism, and the comparison trap. I’ve made them feel more confident about how they communicate online, and this does wonders for their brand's future!
This is out of my budget, but I like the sound of it. Do you offer a smaller guide?
I believe you need all the elements listed in my packages to be successful in achieving your ideal tone of voice and brand messaging. But I can also offer a stripped-backed version of the guide for those with budget constraints. My ‘Brand Voice Basics’ guide is perfect if you need to kick-start your brand messaging and tone of voice but don’t need all the bells and whistles right now. This guide includes: brand outline, brand values, brand personality, tone of voice, dream customer profile, copy samples: 5x phrases, 1x tagline, 1x website copy snippet or Instagram caption, basic designed document in Canva. While I highly recommend investing in the bigger guides for the best chance of brand clarity and conversion, this guide is a good starting point to get you moving with confidence. Contact me for a quote.
How long does it take to create a Brand Messaging/Tone of Voice guide?
This service is comprehensive and not for the half-hearted. So, I take the time to plan accordingly and ensure there’s enough time to create all elements in the best way possible. Timelines can vary, but we can come up with a plan before we start. Here is a general indication of how long it can take to craft your guide: Tone Of Voice Guide: 4-7 weeks Messaging + Strategy Guide: 5-10 weeks
What's included
Designed digital guide
You'll get an all-in-one, beautifully designed centralised PDF guide that clearly outlines your brand messaging and distinct tone of voice. Refer to it any time you need to write for marketing or advertising purposes (e.g. website, social media, emails, ads). Pass it to your team so that everyone can be on the same page (no co-worker dramas) and maintain brand consistency across all channels.
Example projects
