Open | Head of Digital & Digital Strategy Director

Spanning all three pillars of the agency (Strategic, Creative, Technical), I worked across Open and our sister technical and payment delivery company OMG to develop our digital strategy. I also led our digital offering for leading NGO and charity clients around the globe. These included the likes of UNICEF, WWF, and International Committee of the Red Cross, to homegrown organisations such as Mind, Guide Dogs, Breast Cancer Now, St Mungo’s, and NHS Charities Together.

In addition to this, I managed the digital strategic and planning output for Open's clients, digital media buying and planning, and led on non-digital and large scale integrated campaigns responsible for raising millions of pounds. I also managed the agencies digital creative output, and designed and developed new digital products and payment solutions for our clients.

Additional responsibilities included the management of the digital team, the wider digital upskilling of the agencies four core teams, and the integration of our sister payment and technical company with Open’s team and our clients. As part of the management and senior leadership team I was also responsible for team utilisation, management of certain work through the business, assisting with management of senior clients, and other tasks typical of a leadership role.

Highlights include:

- Developed Open’s digital offering for UK and global charity

clients, driving revenue growth & improving profit margin

- Led organisational digital strategy, introduced new products, processes, and upskilled an agency of 40+ across four teams

- Developed and led large scale integrated campaigns, driving multi-million pound incomes across multiple campaigns

- Strategic lead on two campaigns nominated for the 2023 Charity Film Awards

- Ideated and managed development of sector leading “My

Thankyou” product