Super IT | Brand Identity for AI SaaS Platform
Simon Telfer
Super IT is a fast moving AI startup reshaping how IT support works. I was engaged to build a brand identity that reflected its core strengths: speed, clarity, and calm intelligence.
Approach
We started by tightening the strategy. Super IT isn't just a tool. It acts like a digital teammate. That idea shaped the entire system. The lightning bolt superhero like S signals speed, spark, and power, while the rest of the brand stays clean and confident. The design steers clear of generic SaaS cues, favouring something more purposeful and direct.
Deliverables
A full brand toolkit with a sharp new logo, custom colour and type system, and lightweight guidelines. We also refined the investor pitch deck and created supporting styles, infographics, and graphic treatments to help bring the brand to life across channels.
Outcome
The result is a bold but minimal identity that gives Super IT a solid foundation for growth. It's early days, but initial feedback from the client, investors, and peers has been strong. The brand helps the product stand out to MSPs and makes the experience feel reliable, personal, and quietly powerful.
SERVICES
BRAND STRATEGY, POSITIONING & MESSAGING, LOGO & IDENTITY SYSTEM, ICONOGRAPHY, GUIDELINES
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Posted Jul 21, 2025
Brand identity for Super IT, an AI SaaS platform simplifying tech support. Bold, fast, scalable design built to grow across web, product, and decks.
