Approach We started by tightening the strategy. Super IT isn't just a tool. It acts like a digital teammate. That idea shaped the entire system. The lightning bolt superhero like S signals speed, spark, and power, while the rest of the brand stays clean and confident. The design steers clear of generic SaaS cues, favouring something more purposeful and direct.

Deliverables A full brand toolkit with a sharp new logo, custom colour and type system, and lightweight guidelines. We also refined the investor pitch deck and created supporting styles, infographics, and graphic treatments to help bring the brand to life across channels.

Outcome The result is a bold but minimal identity that gives Super IT a solid foundation for growth. It's early days, but initial feedback from the client, investors, and peers has been strong. The brand helps the product stand out to MSPs and makes the experience feel reliable, personal, and quietly powerful.

SERVICES BRAND STRATEGY, POSITIONING & MESSAGING, LOGO & IDENTITY SYSTEM, ICONOGRAPHY, GUIDELINES