Krem

Krem was founded with a vision to redefine the skincare industry by embracing inclusivity at its core. In an industry often criticised for its narrow definitions of beauty, Krem sought to create a brand that celebrated diversity and catered to all skin types, tones, and genders. The brand's foundation rests on three pillars: clean, bold, and inclusive.

Challenges:

Krem needed to stand out not only by offering high-quality products but also by authentically committing to inclusivity. Building trust among consumers who had been overlooked by traditional skincare brands was paramount.

Brand Communication:

Krem's communication strategy was rooted in transparency and authenticity. The brand's messaging consistently highlighted its commitment to inclusivity and clean beauty. Pastel-themed designs, though not conventionally clean, added a unique and inviting aesthetic that appealed to a broad audience.

Krem's journey demonstrates the power of inclusivity in the skincare industry. By prioritising diverse needs and fostering genuine connections with its audience, Krem has successfully carved out a niche in a competitive market.

As Krem looks to the future, it remains dedicated to championing healthy, radiant skin for everyone, reinforcing the belief that true beauty lies in diversity.