Illustrations for a Sustainability Expert

Thanks to @green.socials I had the amazing opportunity to create blog preview illustrations and design an ebook cover for their client, an environmental sustainability consultant aiming to build a stronger brand identity.

It was an exciting task, though not without its challenges. My usual forte is in crafting fun, vibrant illustrations, so diving into the world of minimalistic design was a bit of a stretch. The struggle was real at first, but after taking inspiration from samples on Gates Notes and other illustrations on Behance, I found a structure that helped narrow down their niche and select colours that resonated with the client.

I personally love this particular illustration 'Impact Unicorns are crucial'. It not only conveys information effectively but also simplifies complex messages. Incorporating illustrations adds an entertaining touch, making communication more engaging for the audience.