Prior to embarking on the design process, we delved into several research-based journals to explore the effects of shape and colour on consumers' perceptions of cheeses. With Farm Girl's preference for unconventional, quirky, and bizarre branding in mind, we crafted a cowgirl mascot named Molly to effectively convey the brand's identity. The brand colours were bold and cheeky, and the typography choices were meticulously curated for open-minded individuals.