The Naked Studio

Packaging & Brand Concept for The Naked Studio

Featured by:

Design By Women

The Naked Studio is a conceptual brand I developed as a passion project to challenge the unrealistic portrayals of sex influenced by pornography and promote a more authentic and inclusive approach to sexual wellness. This project is deeply personal to me, as it reflects my journey toward understanding and embracing real, healthy sex.

Objectives:

Challenge Misconceptions: Address and debunk the unrealistic portrayals of sex perpetuated by pornography.

Promote Authenticity: Encourage genuine, healthy sexual experiences and inclusivity.

Inclusive Representation: Ensure the brand resonates with all individuals, including the LGBTQ+ community.

#1 Identifying the problem:

Personal Experience: Growing up, my only reference for sex was pornography, which led to unrealistic expectations and misunderstandings about intimacy. I felt pressured to conform to those aggressive and performative standards, which ultimately affected my self-esteem and relationships.

Market Research: Analysed existing sexual wellness brands and their approaches, identifying a gap for those promoting authentic and inclusive sexual experiences.

#2 Target Audience:

Young adults seeking real, meaningful sexual connections.

Individuals and couples interested in inclusive, high-quality sexual wellness products.

In developing the brand identity, I chose the name The Naked Studio to symbolise authenticity and openness. The brand’s tone was established as confident, authoritative, and inclusive, with a clear mission to promote real, authentic sex and dismantle harmful stigmas associated with sexual wellness.

Product conceptualisation included developing a gentle, water-based, plant-derived lubricant enriched with Aloe Vera, designed to mimic the body’s natural moisture and maintain vaginal pH balance. Additionally, the Act of Intimacy Essential Oil in Sweet Orange was created to enhance sensory experiences and intimacy.