In a market of 67 competitors, they ranked 64th in brand recall. To make matters worse, they were outspent in their marketing budget 20:1 compared to the category leader.

We identified an opportunity to make driving (a Suzuki) feel as fun for adults, as the idea of driving a car is for kids.

The For Fun's Sake campaign saw Suzuki Australia go from 64th in unprompted brand recall in Australia, to cracking the top ten — with test drives and YoY sales increasing by more than 30%

The new tagline was also featured as an answer on Who Wants to Be a Millionaire Australia.