Suzuki test drives were down in 2021. This was a real shame, since research showed that 7 out of 10 customers who test drove a Suzuki, bought a Suzuki.

Research also showed that Aussies would often test drive around 3 cars on the same day. So we figured: why not give customers a lift to and from their other test drives?

Ironically, during the promotion, 9 out of 10 customers who test drove a Suzuki bought one.