Suzuki. Test Drive to a Test Drive.
Aaron Bethune
🤔 Suzuki Had a Problem 🤔
Suzuki test drives were down in 2021. This was a real shame, since research showed that 7 out of 10 customers who test drove a Suzuki, bought a Suzuki.
💡 The Solution 💡
Research also showed that Aussies would often test drive around 3 cars on the same day. So we figured: why not give customers a lift to and from their other test drives?
Ironically, during the promotion, 9 out of 10 customers who test drove a Suzuki bought one.
✨ The Work ✨
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Posted May 9, 2024
7 out of 10 people who test drive a Suzuki, buy a Suzuki. So, why not let Aussies test drive Suzukis to other test drives?
