They offer a range of high-quality beds and bowls for dogs. But in a market overrun with cheaper quality options, how could they stand out from the pack online?

Working with The Brooklyn's internal team, I developed and wrote a series of SEO-optimized blog posts geared towards answering some of New Zealand's most frequently asked canine questions.

What's the best way to look after your furry friend's health as they move into their Golden Dog Years? Is your dog getting enough exercise? How can you help them relax on long trips?

As a dog-lover as well as a copywriter, it was pretty much a dream gig!