Amber Electric. DTC Social Campaigns
Aaron Bethune
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Posted Oct 24, 2024
Amber Electric is a new way for Aussies to buy energy — so I helped them develop content that explained the energy market to Australians in new ways.
Amber Electric had a problem...
They were a new energy company offering Australians a totally new way to buy power — in an industry used to all energy companies being more or less the same.
The solution...
To show Australians that we were a new kind of energy company, we also needed our online advertising to feel different to all other energy companies. Working as the creative lead, we developed, produced and tested a suite of DTC campaigns that helped Amber Electric bring down their average cost per lead from over $20, to under $7.