ThinkABM Had a Problem...

Their first-party marketing database helps businesses find their audience faster — but they didn't have a way to simply explain that to their audience.

The Solution...

Based on the ThinkABM team's brief, I developed a video concept that helped convey the benefits of a first-party database: comparing other databases to a game of telephone.

The Work...

ThinkABM Explainer Video

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Posted Oct 24, 2024

Insights sometimes get lost in translation. That's why ThinkABM needed a punchy explainer video to showcase the benefits of their 1st-party audience database.

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