Threadheads Creative Strategy
Aaron Bethune
Threadheads had a problem... 🤔
One of Australia's fastest-growing online apparel brands, their designs were loud and their fans were loyal. But their ads? Starting to blend in.
They wanted to overhaul their creative strategy to deliver scroll-stopping creative that could sell hard without selling out.
The solution... 💡
"Oh my god you guys, I just found the perfect blank shirt"...
Sure, that kind of DTC ad absolutely can and does work. But we developed a creative strategy that went deeper—driving conversions and building long-term brand equity.
Working closely with the internal videography and design team, I wrote, produced, and creative directed a suite of performance ads that stayed true to Threadheads’ irreverent voice while giving the Meta algorithm plenty to love.
The work... ✨
Threadheads | Everyday Hot
A cheeky top of funnel video asset I wrote and produced with the help of our external production company partner.
The Infinitee
A trippy social video promoting Threadheads Custom bootleg tees.
Original Design Rack
Just a hardworking DTC asset that showed off Threadheads' range of unique designs. The ROAS on this asset went CRAZY.
Words Words Words
We also overhauled Threadheads' internal copywriting library and guidelines to make sure that every line (from a headline to post copy) absolutely spat 🔥
Like this project
Posted Mar 25, 2025
Overhauling the creative identity of one of Australia's fastest growing DTC apparel brands.
