Deloitte Digital. Kakadu: Beyond Measure.

Aaron Bethune

Creative Director
Copywriter
Video Producer
Adobe Suite
Google Docs

Deloitte Had a Problem 🤔

Deloitte and the Northern Territry Government had completed a multi-year economic evaluation of Kakadu National Park — an Australian icon and UNESCO dual-listed World Heritage.
But even though they'd concluded that Kakadu was worth approximately $10 billion to the Australian economy, this number was incomplete; as even Deloitte couldn't put a number on the significance of Kakadu to Australian culture.

The Solution 💡

Working with Deloitte Digital's team of motion designers and Access Economics team, I developed a comms platform and video script as part of Deloitte's final report that communicated the projects findings — as well as its limitations.

The Work ✨

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