Deloitte and the Northern Territry Government had completed a multi-year economic evaluation of Kakadu National Park — an Australian icon and UNESCO dual-listed World Heritage.
But even though they'd concluded that Kakadu was worth approximately $10 billion to the Australian economy, this number was incomplete; as even Deloitte couldn't put a number on the significance of Kakadu to Australian culture.
The Solution 💡
Working with Deloitte Digital's team of motion designers and Access Economics team, I developed a comms platform and video script as part of Deloitte's final report that communicated the projects findings — as well as its limitations.