DRIFT
Marcel McCarthy
Brand Designer
Brand Strategist
UX Designer
Adobe After Effects
Figma
Webflow
Reigniting creativity on the Mornington Peninsula. We delivered a dynamic brand for the inaugural DRIFT festival that challenged the status quo and reinvigorated the community’s collaborative creativity.
Deliverables:
Brand Strategy
Brand Identity
Creative Direction
UX/UI Design
Information Architecture
Social Design
Print Design
Digital Design
Photography
Social Advertising
SEM
SEO
DRIFT: Out Of Home
DRIFT: Street Poster, Melbourne
DRFIT: Scrim
DRIFT: Poster
