Reimagining a brand & growth-enabling business strategy
Russ Baker
Contents
👉 Interactive case study
Click here for a full breakdown of the entire project 👇
📝 The brief
🧑 Who:
La Ria Creations is an integrated design studio that partners with purpose-led brands to create meaningful change.
Through close collaboration, inspired design and authentical storytelling, LRC helps create positive impact for brands across multiple industries, including social and environmental companies.
🔍 Yes, but:
Delivering a greater impact for people and planet meant scaling the business, partnering with bigger changemakers and continuing to deliver exceptional value for their clients.
We identified several solutions that addressed existing limitations in strategy and service delivery which were holding LRC back from achieving their ambitions.
✅ The fix:
We identified several solutions that addressed existing limitations in strategy and service delivery which were holding LRC back from achieving their ambitions.
Here’s what our co-designed strategy looked like…
✅ The solution
The path to sustainable growth for LRC meant getting the core basics right. That’s why we focused on improving the fundamentals of the brand across multiple, interconnected touchpoints, in turn building a platform for success:
Realignment of core business targets, redefined value proposition, codified organisational purpose and principles.
Development of a sales and marketing strategy powered by in-depth market research, customer insights and analytics.
Redesigned and improved the customer journey with improvements to digital platforms and experiences.
🔍 The process
We worked in close collaboration with the client and were in constant contact, sharing ideas and feedback. This included regular meetings, workshops and asynchronous input.
Here's a breakdown of what we covered:
Initial discovery including goalsetting and intended outcomes
Outline of key criteria, success and performance metrics
Onboarding to our dedicated client portal
Produced in-depth competitor analysis and market research
Development of unique value proposition, operating principles and organisational values
Development of sales pipeline (and management process), outreach and networking strategy, GTM and market segment analysis
Integration of CRM software
Developed solutions for dedicated client portal and client onboarding process
Identified solution for dual-language and multi-region support
Consulted on WCAG conformance and accessibility metrics for new website
Co-designed new website information architecture, wireframes and content strategy
Developed Tone of Voice and Verbal Identity guidelines
Extensive copywriting and content analysis
📊 Outcomes & Optimisations
Evolving LRC’s business required structural changes, rewriting the operational rulebook and inviting new perspectives to the table.
The team were highly receptive and eager to adapt, realising the potential growth opportunities this would afford. As such, we examined the commercial, creative and customer-management aspects of the business with the goal of empowering LRC to deliver excellence to its clients and continue building positive momentum.
After immersing ourselves in the business, conducting deep analysis and collaborative workshops, we arrived at several key solutions.
These optimisations enable LRC to launch their bold vision and amplify their impact.
🧭 1: Business Strategy
Competitor analysis
Sales + GTM strategy
Service delivery optimisation
🎨 2: Brand improvements
Tone of Voice
Verbal identity guidelines
Social engagement strategy
🦋 3: Digital Transformation
Dedicated client portal
CRM + Sales interface
🧑 4: Accessibility improvements
Dual-language support
WCAG colour conformance
Adaptable & responsive content
🚀 Future plans
AMR remains in close contact with La Ria Creations as they prepare to launch their new website and continue to assist with both technical development and launch activities.
We are excited to see the brand continue to reach new heights and affect even more positive impact through their client work in the near future.
