Brand identity & interactive website for media personality

Click here for a full breakdown of the entire project (including a video demo) 👇

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🔗 Link to client site

Who: The Insight Podcast has become a destination for expert yet accessible advice from leaders in the field of psychology, health, education and science.

Yes, but: The show lacks a cohesive brand identity and a digital "home"

Content and episodes are hosted on desperate platforms

The audience is split across many channels

This means: These issues hurt the professionality and scalability of the show. Let's do something about that!

After careful analysis, evaluation and market research, here's what we proposed to the client:

Development of a unique, compelling and unmistakable brand expression

Development of a website to help scale the brand and centralise content

Emphasis on accessibility, functionality and performance for the new web site.

Simplify the end user experience & surface the show's back catalogue in a single location.

We worked in close collaboration with the client and were in constant contact, sharing ideas and feedback. This included regular meetings, workshops and asynchronous input.

Here's a breakdown of what we covered:

Initial discovery including goalsetting and intended outcomes

Outline of key criteria, success and performance metrics

Onboarding to our dedicated client portal

Developed, iterated and revised branding elements

Designed full suite of brand components including logo (and variants), colour palettes, optimised typography, cover art, social media graphics and more

Produced website mockups (based on agreed information architecture)

Built website and robustly tested responsiveness against multiple breakpoints

Migrated back catalogue of existing content to the new site

Benchmarked performance and optimised site for speed, accessibility and sustainability

Developed a brand style guide and site operation guide

Continued to monitor post-go live

A deeper dive into what we produced:

🏃 Performance: Site optimisation has resulted in page speeds of 541ms and a ranking of Grade A/99 (Pingdom) and 96/100 (PageSpeed Index).

🧑 Accessibility: The colour palette conforms to WCAG 2.1 standards (high contrast ratio) and fonts have been optimised for visibility across devices and sizes.

🌱 Sustainability: The site is powered by sustainable energy and has a carbon footprint of only .22G of C02), meaning it is cleaner than 76% of websites globally (Carbon Rating: B).

For the second stage of this project, we'll continue collaborating together to develop marketing and monetisation opportunities with the aim of scaling the show and reaching new audiences.