Brand Strategy & Design Package

Sunnie K

5

(1)

Starting at

$

3,500

About this service

Summary

WHO'S IN FOR THE RIDE?
We dive deep into the heart of your brand and emerge with a tailored and captivating designs that scream 'extraordinary'.
Perfect for established business and ambitious startups ready to made the splash in the market.
Time frame: 3-4 weeks
STUDIO PROCESS
#1 Discovery and Planning Phase
Let’s get to know each other! We will dive deep into your business goals and struggles during our discovery call. If we’re a perfect match, expect to receive a project proposal and contract within 48 hours after the call to secure your spot.
After you've paid the deposit, our studio will send over a detailed brand questionnaire. This questionnaire includes questions about your target audience, competitors, and the overall brand market.
Based on the initial discovery, research, and your answers, we will craft a in-depth brand strategy document. This document defines your value proposition, audience archetypes, and other essential strategic elements.
#2 Design and Development Phase
Our studio will prepare a mood board presentation that represents your brand identity. We'll then hop on a call together to discuss the colour palette options, font pairings, and the overall brand aesthetic.
Once we've finalised the visual direction, it's logo time! We'll get the ball rolling on your brand identity, and you'll receive a brand presentation jazzed up with some mockups. This presentation also includes the creative decisions behind every design made for your brand.
#3 Delivery & Implementation Phase
After sending out the brand presentation, we'll dive into the nitty-gritty of delivering your brand assets. This includes crafting comprehensive brand guidelines that serve as your roadmap for consistent brand usage.
We'll meticulously export all necessary assets and files, ensuring that everything is perfectly packaged for your convenience. From logos to colour palettes, fonts to imagery, we've got you covered.
But our journey doesn't end there! We'll schedule an off-boarding call to wrap things up smoothly and ensure that you feel confident and empowered moving forward with your brand. During this call, we'll walk you through the brand guidelines, answer any lingering questions, and provide guidance on implementing your new brand identity across all touchpoints.
By the end of this phase, you'll have everything you need to confidently showcase your brand to the world.

FAQs

  • How do you handle client's feedback?

    When it comes to client feedback, I start by thoroughly reviewing and discussing your input to ensure I understand your vision. I then prioritise the feedback into essential adjustments, minor tweaks, and optional enhancements, always aligning with your brand vision/strategy. The number of revisions is based on the package you choose. After making the necessary changes, I present the revised design for your review to ensure it meets your expectations. We repeat this process, making any final adjustments, until you are completely satisfied. Throughout, I document all feedback and changes, ensuring a smooth handoff and providing support for implementation.

  • How many revision rounds are included?

    Brand Strategy Research: 2 hour revision Mood Board Phase: 2 hour revision Logo Build-Out: 2 revisions (no time limit) Patterns & Illustrations: 2 revisions (no time limit)

What's included

  • In-depth Questionnaire

    Let's break the ice! Tell me more about you and your business, what kind of services you are offering, your niche market and the overall aesthetic that you are going for.

  • Brand Strategy Document

    You will receive a brand strategy document outlining your main competitors, your mission statement, your target audiences, etc.

  • Brand Visual Direction

    A mini video that showcases two mood boards for you to choose from!

  • Typography Suite

    Pairing fonts! You will receive OTF & TTF files. Note that if it's a paid font, the client needs to purchase their own license.

  • Colour Palette

    Brand colours for your business!

  • Full Logo Suite

    Primary Logo, Secondary Logo & Submark. (Two concepts)

  • Patterns/Illustrations

    Patterns or Illustrations for your branding. It can be used as a background for your website and social media templates, packaging or your business cards.

  • Full Brand Guidelines

    Documenting rules and specifications for brand usage, ensuring consistency across various mediums. It will be sent over as a pdf file.

  • Optional/Add on:

    Business cards, Thank You cards, Menu, Vouchers, Advertising Posters, Flyers, Packaging & Merchandise Design.

Example projects

The Naked Studio

Spam Burger

Acavista

Recommendations

(5.0)

Anastasia Alexiou

Client • Jan 8, 2024

Recommended

I discovered Sunnie through a project she posted on her Instagram account and fell in love with her creative and unique approach to “re-vamping” my pre-loved clothing account. She was able to capture the themes and vibe of my store and include that in her designs which I think is such an important factor to have when it comes to graphic designing. Overall Sunnie did an amazing job creating a new logo and brand for my store and I am forever grateful 🌟🌷

Duration

4 weeks

Skills and tools

Brand Designer
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe Photoshop
Canva

Industries

Personal Branding
Small and Medium Businesses

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