What should I include in the project brief to ensure a brand strategist understands my company's needs?
When crafting a project brief, clearly outline your company’s goals, target audience, competitive landscape, and any specific brand challenges you are facing. Provide existing brand materials, such as brand guidelines, logos, and website information, if available. Specify what deliverables you expect, such as a brand audit, brand positioning statement, or a comprehensive brand strategy plan. Being as detailed as possible will help the brand strategist align their strategy to your company's unique needs.
How can I assess a freelance brand strategist’s previous work to ensure they are a good fit for my project?
Review the brand strategist’s portfolio to evaluate the diversity and quality of their past projects. Look for evidence of successful brand development, unique insights, and creativity in their work. Pay attention to testimonials or case studies that outline the impact their strategies had on their clients’ businesses. Additionally, consider whether their style and approach align with your brand’s vision and industry requirements.
How should I establish clear timelines and milestones with a freelance brand strategist to keep the project on track?
To establish clear timelines and milestones, start by discussing your project’s overall duration and any key deadlines with the brand strategist. Work together to outline a detailed timeline that includes specific milestones and deliverable due dates. Clearly define expectations for each phase of the project and decide on regular check-in dates to discuss progress and make adjustments as needed. This organized approach helps ensure accountability and keeps the project moving smoothly.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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