Customer messaging workshop 🎙️
Duncan | Strategist & Copywriter
Teaching startups about effective customer messaging
For an accelerator client, I created a workshop for a cohort of startups that all have social or environmental impact built into their business models.
The workshop slide deck linked below contains several tools, some of which I use in client brand strategy projects.
While designed for a general audience, this piece shows how I approach messaging and how I see it being linked to brand strategy.
Educating customers on the art of messaging
I've since used this presentation to educate clients and prospects so that they can better understand the messaging work I do, the processes I follow and the steps involved.
The feedback speaks for itself:
I learned more from this presentation than I did in my university marketing class.
- Mercede Zarif, then Project Manager at Resource Integrated Ltd
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Posted Dec 9, 2024
Training for a cohort of startups explaining the elements that go into effective messaging and the relationship to brand strategy and customer insights.
