Designing a new identity for a Psychotherapy brand launch 🧠

I was appraoched to develop a comprehensive brand and visual identity for Michelle Cru Psychotherapy, including website design, that would establish a strong, professional presence in the crowded psychotherapy field.

Challenge: Balancing professionalism with individuality in the visual identity Solution: Used a rich colour palette and intricate typography, combined with clean, structured layouts

Challenge: Communicating complex psychotherapy services in a clear, accessible manner Solution: Developed concise, jargon-free content and used intuitive infographics on the website

Challenge: Standing out in a crowded psychotherapy market Solution: Focused on Michelle's unique approach and specializations in the branding and website content

The new brand identity successfully positioned Michelle Cru Psychotherapy as a professional, approachable practice

The website design attracted the attention of Provincial organizations, expanding client reach

Increased inquiries and client bookings through the website

Positive feedback from existing clients on the new brand identity and website usability