👩🏻‍💻 Project Management for a Creative Agency

Sravya Medasani

Project Manager
COO
Creative Product Manager
Figma
Google Drive
Google Sheets
Confedde
🏢 Agency Experience at CONFEDDE
Managed projects for diverse clients spanning DTC brands, professional athletes, charitable foundations, CPG companies, retail enterprises, wellness practitioners, destination marketing organizations, non-profits, and personal brand development.
Core Role: Facilitated integrated projects across brand identity systems, responsive web development, experiential marketing campaigns, environmental design, community placemaking, and capital fundraising initiatives. Contributed to strategic planning and brand positioning in collaboration with Creative Director and Strategist, while managing project execution and team coordination.
🌟 Key Impact Areas:
Strategic Project Leadership:
Successfully managed 50+ projects including visual identity systems, UI/UX design, packaging design, digital campaigns, and immersive experiences
Consistently delivered on time and under budget while maintaining high quality across deliverables
Developed and implemented a resource management dashboard that streamlined project tracking and capacity planning
Operational Optimization:
Implemented new systems that eliminated $700+ in monthly software subscription costs
Created standardized templates and documentation for creative briefs, project timelines, and brand guidelines
Streamlined workflow processes including asset management, feedback loops, and approval cycles
Global Project Execution:
Successfully navigated cross-time zone challenges with international vendors and creative teams
Coordinated integrated branding and marketing campaigns from strategy through execution
Managed end-to-end event logistics including vendor coordination, production schedules, and on-site direction
Team & Stakeholder Leadership:
Bridged communication between creative teams, development teams, and client stakeholders
Orchestrated collaboration among brand designers, UI/UX specialists, motion designers, photographers, videographers, and marketing strategists
Balanced timeline optimization with maintaining creative excellence across deliverables
📈 Experience Impact:
My work at CONFEDDE equipped me with a unique blend of skills in creative project management, client relations, and production oversight. Working across multiple industries honed my ability to adapt quickly to different client needs and market demands, while hands-on production experience provided practical understanding of the entire creative process from concept to final product.
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