Project Overview

A local handyman needed to improve their online visibility in a competitive market. The project aimed to increase search visibility, improve click-through rates, and achieve top rankings for targeted keywords.

2 weeks

Challenge: Highly competitive local market with established players 🔧 Solution: Focused on long-tail keywords and location-specific terms to carve out a niche

Challenge: Limited client budget for content creation 🔧 Solution: Prioritized high-impact pages and supplemented with cost-effective, quality user-generated content (customer stories, FAQs)

Challenge: Client's limited technical knowledge 🔧 Solution: Provided simplified explanations and step-by-step guides for any required client-side changes

We conducted a comprehensive SEO audit

Developed and implemented technical SEO optimizations

Created a content strategy focusing on local, service-specific topics and targeted high-ticket neighbourhoods and services

Enhanced on-page SEO elements including images, titles and links

Implemented local SEO best practices across local business listings and optimized Google My Business

Established regular monitoring and reporting processes

23% increase in overall interactions from search results

11% improvement in Click Through Rate (CTR)

Achieved top 3 rankings for 28 out of 59 targeted keywords

Increased organic traffic by 35% compared to the previous two-month period

Improved average session duration by 18%, indicating better content engagement

Even within a short timeframe, a balanced approach of technical SEO and content optimization can yield significant results! We reached the top 10 spots in Google for over 80% of our keywords and were in the top 3 spots for over 50%

Local SEO efforts are crucial for service-based businesses to improve visibility in their target areas.

Regular monitoring and agile adjustments to the strategy were key to achieving and exceeding project goals.

Clear communication and client education throughout the process ensured smooth implementation and client satisfaction.

Developed a comprehensive project plan with clear milestones and deliverables

Managed resources effectively within client's budget constraints

Facilitated clear communication between technical team and client

Adapted strategy based on ongoing performance data

Delivered measurable results within the projected timeframe