Email Design for Function of Vex

Hailey Williams

Email Design Function of Vex

✨ Creative Service

Email design for ongoing campaigns and launches.

🎯 About + Goal

Function of Vex is loud, expressive, and proudly experimental. Their visual world doesn’t color inside the lines and has a distinct “we make our own rules” energy. Working alongside the team's copywriter, the goal is to create scroll-worthy emails that build a consistent, engaging weekly presence. Three sends a week, each designed to feel fresh without drifting off-brand.

🎯 My Role + Process

I handle the full design side, shaping the visual flow around the provided copy. My job is to make each send feel intentional, clear, and creatively aligned with the FVEX universe. With their copy living in that long-form, education-meets-conversation space, I create designs that bring pacing, hierarchy, and visual interest to assist the copy and make the emails fun to scroll through.
Oh hey, you made it down here 👋
If you're looking to boost your email presence with fresh copy, design, or both, I have a feeling we'll get along great. Let's make something you're proud to hit 'send' on. My inbox is waiting!
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Posted Nov 18, 2025

Ongoing email design for FVEX, where bold visuals and strategic layout come together to support an energetic, always-expressive brand identity.

Email Design + Copywriting
Email Design + Copywriting
Website Copywriting + Tone of Voice Development
Website Copywriting + Tone of Voice Development
A Big-Sis Take on Burnout in the Nail World
A Big-Sis Take on Burnout in the Nail World

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