Cattle Dog is a leader in providing transformative CRM (Customer Relationship Management) services based out of Australia. They are a multidisciplinary team that works with businesses all over the world.

The Cattle Dog Digital team is experienced at delivering measurable business outcomes from marketing to financials along the entire customer funnel.

Year: 2018 Client: Sarah Harkness

This project was intensive right from the start. The Cattle Dog brand had already been established but, the team feared that their current image was a bit too amateur. They wanted to create a new brand image that conveyed that they knew what they were doing but still maintained that ‘grassroots’, personal, and approachable touch they had become known for. They wanted to be able to incorporate this into a new WordPress site as well.

A number of months of extensive discovery sessions and team meetings left no stone unturned, and nothing in the previous brand remained. We constructed a new image from the ground up, starting with the aforementioned discovery sessions, brandscaping exercises, etc.

All elements of the brand were created by Anchorpoint from scratch – from the identity itself to the WordPress website, and all marketing and social media collateral. In the end, we successfully created a youthful and fun brand identity that broke the mould from the typically stuffy and boring CRM stereotypes.