We start the journey with a brand questionnaire that helps us understand the knowns and unknowns about your brand. We delve into the heart of your business, understanding its core values and defining its strategic pathway. We also independently conduct an audit of your industry, audience, competition, and market to develop insights and forecasts. You receive a comprehensive strategic blueprint for your brand, covering the gathered insights.

We develop 2 unique brand directions and present it you in the form of moodboards. You select one and we get to work with the fun stuff!

Once we have one brand direction pinned down, we design 2 visual identity concepts for you to mull over. Not only do you get a logo, colour palette, type, icons, and photography styles—you get a fresh homepage design and a suite of mockups that bring your brand to life.

Once you select your preferred visual identity option, we refine the designs as requested, with up to 3 rounds of revisions included. You then receive a detailed brand book as the final deliverable that anyone on your team can use moving forward.