A Fintech Brand Built to Scale

Relay was at a turning point. As a high-growth fintech company, it had just undergone a rebrand, but the work was incomplete. The new identity was defined, but bringing it to life across digital platforms, marketing, and product was an entirely different challenge. That’s where Gilfred stepped in—to evolve the brand, drive consistency, and create a design system that could scale with the company’s rapid growth.

Gilfred took charge of extending and evolving Relay’s brand identity across all touchpoints. The focus was on ensuring every interaction—from the marketing site to the product interface—felt like a seamless extension of the brand.

Rather than treating the rebrand as a one-time event, Gilfred positioned it as a brand ecosystem, where every asset, campaign, and digital experience reinforced Relay’s identity and market positioning.

Our leadership and design execution played a pivotal role in helping Relay secure a $32.2M Series B funding—demonstrating the power of a strong, cohesive brand. But the impact didn’t stop there:

Increased Market Credibility – With a fully realized brand presence, Relay positioned itself as a leading fintech player, gaining trust and recognition.

Seamless Brand Consistency – Across web, marketing, and product, every touchpoint felt intentional, polished, and distinctly Relay.

Optimized User & Customer Experience – The marketing website and product UI redesigns created a smoother, more engaging journey for customers.

Enhanced Team Efficiency – The scalable design system made it easier for internal teams and external partners to execute brand assets quickly and consistently.

Relay’s rebrand was never just about a fresh coat of paint—it was about building a brand that could grow, adapt, and thrive. Gilfred didn’t just execute design work; it ensured that every brand decision had a strategic purpose.

By leading Relay’s brand evolution, Gilfred transformed an incomplete identity into a fully realized, scalable, and high-performing brand—one that now stands as a benchmark in the fintech space.

And that’s what Gilfred does best—elevating brands beyond aesthetics, creating impact that drives business forward.