How can I clearly define my project's marketing goals to ensure the marketing strategist has a clear direction?
To clearly define your project's marketing goals, start by identifying the specific outcomes you want to achieve, such as increasing brand awareness, generating leads, or boosting sales. Outline your target audience, preferred marketing channels, and any key performance indicators (KPIs) that will help measure success. Providing this detailed information will give the marketing strategist a clear understanding of your expectations and the direction you want to take.
What essential information should I include in the project brief for a marketing strategist?
An effective project brief should include a background of your brand or company, your objectives, target audience demographics, any previous marketing efforts, and the challenges you are facing. Additionally, be sure to specify the scope of work, project timeline, preferred communication methods, and any resources or tools the freelancer might need access to. Including this information will help ensure both you and the freelancer have a mutual understanding of the project's requirements.
How can I ensure the marketing strategist fully understands and aligns with our brand's tone and voice?
To ensure alignment, provide the freelancer with your brand guidelines, including detailed descriptions of your brand's tone, voice, and style. Share examples of past successful marketing pieces and any existing brand assets. It may also be helpful to conduct an initial meeting to discuss your brand's ethos and field any questions they may have. This will help the marketing strategist create strategies and content that are consistent with your brand's identity.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
