Not Steak Sauce

Mark Thompson felt passionate about the need for a steak sauce that not only catered to an under-serviced market, but one that also stayed true to his personality and brand. He was looking for a bold treatment to an authentically crafted product, and with that, we developed iconography that made the craft, ingredients, and intention clear.

Check out the full project at: https://www.luccalily.com/not-steak-sauce