Pivoting a 100 year old industry towards sustainability
Ariel Frias
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Marketing Strategist
Decarbonization is one of the largest challenges of our time. It’s especially hard because we must simultaneously support rapidly growing energy demands while reducing CO2 emissions. We must harness the power of natural resources while preserving them, at the same time. Alfa Laval tasked me with the project to start steering the company towards sustainable markets while maintaining and growing relationships in fossil fuel dependent industries.
Swedish Alfa Laval produces heat transfer and related products for heavy industry. As Demand Gen Manager, I steered the US messaging towards energy efficiency.