Client: Rotaract Club of Tampa

Project: Vera Jean Challenge (Annual Fundraising Campaign)

For the Rotaract Club of Tampa’s annual project, I led the coordination of a district-wide campaign with the goal of raising $40,000 for Alzheimer’s research. The campaign, named The Vera Jean Challenge, was inspired by a real person named Vera Jean, whose battle with Alzheimer’s deeply affected her daughter, a Rotary member in District 6890. This personal connection helped humanize the campaign and amplify our message.

Challenge Concept: Male members of the Rotaract Club pledged not to shave their beards until the goal was reached.

Target Audience: Rotary District 6890 clubs and their members were encouraged to contribute through coordinated efforts.

Email Marketing: Targeted campaigns (via MailChimp) to thousands of Rotary members.

Social Media Marketing: Engagement-driven posts on Facebook and Instagram.

Humorous Videos: Created in Adobe Premiere to balance the seriousness of the cause with lighthearted content.

Graphics: Designed on Canva for digital promotions.

Presentations: Delivered to district leaders to inspire them to encourage their members to donate.

Website Optimization: Updated the club’s website to effectively drive traffic toward the donation button.

Goal: $40,000

Amount Raised: $47,000 (goal surpassed)