Restaurant Brand Refresh
Gema Mora
Client: Vallarta's Mexican Restaurant (Tampa Palms)
Project: Brand Refresh and Local Engagement Campaign
Overview
Vallarta’s, a suburban Mexican restaurant, faced low foot traffic and struggled to capture the local community's attention. I collaborated with them to refresh their brand and leverage social media alongside print efforts, emphasizing their identity as a neighborhood restaurant where customers didn’t need to travel into busier areas for great food and atmosphere.
Strategy and Execution
Brand Positioning to highlight Vallarta’s as a fun and convenient local dining spot.
Marketing Channels
Website Optimization: Improved local SEO and menu visibility.
Google Business Page & Directories: Optimized to enhance online presence.
Social Media Marketing: Engaged the existing audience and grew social media following by 20%.
Coupon Campaign: Encouraged customers to leave Google reviews.
Graphics: Designed on Canva for social media.
Social Media Platforms: Facebook, Instagram, and business directories.
Results:
Increased foot traffic, more positive reviews, higher social media engagement, and a stronger local customer base.
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Posted Sep 17, 2024
Refreshed Vallarta’s brand, optimized online presence, and grew social media audience by 20%, resulting in an increase in foot traffic.
