Restaurant Brand Refresh

Client: Vallarta's Mexican Restaurant (Tampa Palms)

Project: Brand Refresh and Local Engagement Campaign

Vallarta’s, a suburban Mexican restaurant, faced low foot traffic and struggled to capture the local community's attention. I collaborated with them to refresh their brand and leverage social media alongside print efforts, emphasizing their identity as a neighborhood restaurant where customers didn’t need to travel into busier areas for great food and atmosphere.

Brand Positioning to highlight Vallarta’s as a fun and convenient local dining spot.

Website Optimization: Improved local SEO and menu visibility.

Google Business Page & Directories: Optimized to enhance online presence.

Social Media Marketing: Engaged the existing audience and grew social media following by 20%.

Coupon Campaign: Encouraged customers to leave Google reviews.

Graphics: Designed on Canva for social media.

Social Media Platforms: Facebook, Instagram, and business directories.

Results:

Increased foot traffic, more positive reviews, higher social media engagement, and a stronger local customer base.