Framer Website Design & Development | kabuk.com

Scope: Web Design, Framer Development, App Development, Email Designs

Industry: Travel-Tech / B2B & B2C SaaS

Kabuk is the fastest growing travel startup in Japan, doing $20M+ revenue. They're like the Expedia of Japan. They're wanting to break into the U.S. Market and are taking a B2C approach. They needed a conversion-optimized, mobile-first site to match their immersive content and interactive experiences. We partnered with their team to build a scalable, high-performance marketing site in Framer that elevates their brand and product, while staying lean and modular for ongoing growth.

Kabuk’s original web presence lacked the UX clarity and polish expected from modern travel platforms. Their old site was static, underwhelming on mobile, and failed to communicate the depth of their content. Their team needed a Framer specialist to execute a full redesign focused on:

Increasing scroll depth & time on page

Creating a modular structure for future scale

Making the experience feel immersive and intuitive

Matching the quality of their content with a bold visual identity

We built Kabuk’s new marketing site from the ground up in Framer, combining custom components, scroll-based storytelling, and responsive layout logic tailored for travel discovery.

Key improvements included:

Interactive content blocks for destinations, seasons, and experiences

Scroll-triggered animations to guide user flow

CMS-ready sections built for future scalability

Mobile-first layout built to support global traffic

Framer component system to allow internal updates post-handoff

CRO Optimized for more user sign-ups.

Our UX strategy emphasized exploration, not drop downs. Users are guided through Japan’s regions with visual cues, subtle motion, and engaging content modules.

In the first two weeks post-launch:

Scroll depth increased by 42%

Bounce rate dropped by 18%

Average session duration improved across both desktop and mobile

More user sign-ups to the web app experience

Kabuk’s internal team is now able to manage and scale the site confidently using Framer’s editor and our custom-built components.