Prompting all beverage drinkers to think the word ZERO when they buy beverages and when they watch college football games

Those who watch the game in the stadium

Those who watch the game at home

Prompting all beverage drinkers to think the word ZERO when they buy beverages and when they watch college football games

We will be launching a Zero-themed stand with Zero flavored popcorn (No sugar) and other collaboration products like mixed non-alcoholic drinks with Coke Zero, and limited edition Fox Sports x Zero cans.

Example: Virgin “Cuba Libre” (Non-alcoholic Rum and Coke Zero)

We will have an in-person slow motion video opportunity for people in the game to share on socials. We will also integrate a 'Real-time Interaction' feature, where fans can send cheers messages, and be captured on the stadium's big screens with Coke Zero filters.

These commemorative cans will be sold in the Zero-themed stand. Each one has the picture of a different Big Noon Kickoff anchor. This presents an opportunity for organic product exposure since the anchors can hold their respective cans during the show.