Campaign Strategy & Creative Design for Coke Zero x FOX Sports
Tamara Bendeck
Developed a campaign for Coke Zero x FOX Sports Big Noon Kickoff, leveraging consumer insights and designing key visuals, including cans and billboard mock ads.
Campaign Overview
OBJECTIVE
Prompting all beverage drinkers to think the word ZERO when they buy beverages and when they watch college football games
TARGET AUDIENCE
College Students, Alums & their Families
Those who watch the game in the stadium
Those who watch the game at home
Social Media
OOH Billboard
CAMPAIGN TACTICS
Prompting all beverage drinkers to think the word ZERO when they buy beverages and when they watch college football games
For those in the game:
We will be launching a Zero-themed stand with Zero flavored popcorn (No sugar) and other collaboration products like mixed non-alcoholic drinks with Coke Zero, and limited edition Fox Sports x Zero cans.
Example: Virgin “Cuba Libre” (Non-alcoholic Rum and Coke Zero)
We will have an in-person slow motion video opportunity for people in the game to share on socials. We will also integrate a 'Real-time Interaction' feature, where fans can send cheers messages, and be captured on the stadium's big screens with Coke Zero filters.
These commemorative cans will be sold in the Zero-themed stand. Each one has the picture of a different Big Noon Kickoff anchor. This presents an opportunity for organic product exposure since the anchors can hold their respective cans during the show.
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Posted Feb 10, 2025
Developed a campaign for Coke Zero x FOX Sports Big Noon Kickoff, leveraging consumer insights and designing key visuals, including cans and billboard mock ads.
