Marketing Strategy & Paid Social for inKind
Tamara Bendeck
From Financier to Partner: inKind's Restaurant Acquisition Strategy
The goal of this project was to reposition inKind as a comprehensive marketing platform and growth partner for restaurants, rather than just a funding solution. By combining a targeted campaign for immediate impact and strategic messaging for sustained, long-term growth, the strategy aimed to accelerate partner acquisition while addressing common concerns such as funding needs, off-peak traffic, and cannibalization
"Make Every Night Count" Campaign
This paid ad campaign showcases inKind’s marketing capabilities and efficiency in driving customer traffic during quieter periods without affecting peak-time revenue.
"Off-Peak Value" Calculator
This off-peak value calculator was designed to help restaurant owners visualize the potential revenue increase from boosting off-peak hours. As part of inKind’s strategy, the calculator engages restaurant owners by allowing them to input their current off-peak traffic data, providing insights into the benefits of partnering with inKind.
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Posted Feb 10, 2025
Developed marketing strategy & ran paid social campaigns, optimizing customer acquisition with data-driven targeting, creative testing, and performance analysis
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inKind
