From Financier to Partner: inKind's Restaurant Acquisition Strategy

The goal of this project was to reposition inKind as a comprehensive marketing platform and growth partner for restaurants, rather than just a funding solution. By combining a targeted campaign for immediate impact and strategic messaging for sustained, long-term growth, the strategy aimed to accelerate partner acquisition while addressing common concerns such as funding needs, off-peak traffic, and cannibalization

"Make Every Night Count" Campaign

This paid ad campaign showcases inKind’s marketing capabilities and efficiency in driving customer traffic during quieter periods without affecting peak-time revenue.

"Off-Peak Value" Calculator

This off-peak value calculator was designed to help restaurant owners visualize the potential revenue increase from boosting off-peak hours. As part of inKind’s strategy, the calculator engages restaurant owners by allowing them to input their current off-peak traffic data, providing insights into the benefits of partnering with inKind.

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Posted Feb 10, 2025

Developed marketing strategy & ran paid social campaigns, optimizing customer acquisition with data-driven targeting, creative testing, and performance analysis

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