Digital Marketing Strategy for LIDS
Tamara Bendeck
Conducted a digital marketing audit for LIDS, including email campaigns, SEM keyword research, and an interactive AR campaign to boost engagement.
Digital Media Audit
Return on Investment: 294.28%
Total cost: $542.76/day
Proj. Revenue: $1,597.24/day
Recommendations:
Keywords indicative of purchase intent, action oriented
Niche, less competitive search terms with high conversion
Leverage loyal sports fandoms for possible repeat purchase
Early bids on trending terms
AR Campaign
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Posted Feb 10, 2025
Developed a digital marketing strategy for LIDS, including email campaigns, SEM keyword research, and an interactive AR campaign to boost engagement.
