Essential Branding Kit: A Unified Identity for Your Business

Pro

Cody Carter

Starting at

2,000

About this service

Summary

Elevate your business with a custom branding service that delivers a striking visual identity tailored to your unique story. From a versatile logo to a comprehensive branding guide, I provide everything you need to stand out and connect with your audience. Professional, cohesive, and ready to make an impact. Let’s build a brand that really catches attention!

Process

Day 1: Discovery and Concept Development

1-hour intensive brand strategy call

Rapid market research and competitor analysis

Development of 2 initial logo concepts

Day 2-3: Design and Refinement

Finalization of logo suite:

Primary logo

Secondary logo

Logo mark/icon

Color palette development

Typography selection

1 round of revisions

Day 4: Brand Guidelines and Mockups

Creation of concise brand guidelines including:

Logo usage instructions

Color application rules

Typography hierarchy

Development of 3 digital mockups (e.g., social media profile, business card, website header)

Day 5: Finalization and Delivery

Final refinements

Preparation of all deliverables

30-minute video call for presentation and handover

What's included

Logo Design
Primary Logo: The cornerstone of your brand identity. This logo serves as the primary visual representation of your business, crafted for versatility across a wide range of applications. Secondary Logo: A complementary variation of the primary logo, designed for scenarios where the main logo may not be suitable. This version ensures flexibility while preserving consistency.
Icon Snap
A simplified, standalone symbol or emblem representing your brand. Ideal for compact spaces such as social media profiles or icons, it maintains recognition at smaller scales.
Color Palette
A carefully selected set of primary and secondary colors that define your brand’s visual presence. Provided with HEX, RGB, and CMYK codes, this palette ensures consistency across digital and print mediums.
Typography
A selection of primary and secondary typefaces tailored to align with your brand’s aesthetic and messaging. These fonts establish a unified tone for all written communication.
Mockups
Professional visual representations demonstrating your brand applied to real-world contexts, such as business cards, websites, or social media. These mockups illustrate practical usage and impact.
Brand Guidelines
A detailed document outlining the proper use of your brand elements. This includes specifications for logo placement, color application, typography standards, and usage guidelines to maintain integrity and coherence.
File Deliverables
A comprehensive set of assets, including all logo files in multiple formats (SVG, EPS, PDF, PNG, JPG) for various applications, color palette swatches, font files or download links, and the brand guidelines in PDF format for easy distribution and reference.