Michael Todd Beauty

Ad #1 — $2M Spend

I took an existing top-performing ad, recreated it with a new creator, and combined it with another proven winner. The result outperformed both originals and scaled past $2M in spend.

Ad #2 — $1M Spend

This ad completely turned the account around. It was our first time hiring an esthetician as talent. I wrote the script, sourced the creator, and it went on to become the new benchmark for performance.

Ad #3 — $500K Spend

A consistent winner that performed strongly across campaigns. The Black Friday version took off and drove some of our best results during the holiday period.