Michael Todd Beauty
Isaac Nugent
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Posted Mar 20, 2024
As a Creative Director and Strategist for Michael Todd Beauty, I spearhead the creation of performance-driven creative content.
Ad #1 — $2M Spend
I took an existing top-performing ad, recreated it with a new creator, and combined it with another proven winner. The result outperformed both originals and scaled past $2M in spend.
Ad #2 — $1M Spend
This ad completely turned the account around. It was our first time hiring an esthetician as talent. I wrote the script, sourced the creator, and it went on to become the new benchmark for performance.
Ad #3 — $500K Spend
A consistent winner that performed strongly across campaigns. The Black Friday version took off and drove some of our best results during the holiday period.