What are your content goals?
Think about why you need a content writer. Do you want blog posts, social media updates, or web page content? Clear goals help the writer understand your needs. It ensures everyone is on the same page from the start.
What is your target audience?
Know who will read the content. Are they kids, adults, or experts in a topic? This helps the writer use the right words and tone. Good content speaks directly to the audience.
What is your brand voice?
Determine how your brand sounds. Is it friendly, serious, or funny? Sharing this helps the content feel like it's truly yours. A consistent voice builds trust with your readers.
What deadlines do you have?
Set clear times for when you need the content. Decide if you want everything at once or in parts over time. Timelines keep everyone on track and help avoid last-minute rushes.
What platforms will you use for posting?
Think about where the content will go. Is it on your website, social media, or newsletters? Some platforms need different types of writing. Knowing this helps the writer prepare the best fit.
Do you need any special formats?
Content might need to be in a specific style, like bullet points or paragraphs. Other times, a summary might be required. Telling the writer upfront makes sure you get exactly what you need.
Will you provide keywords or topics?
Decide if you have specific words or subjects in mind. Sharing these helps the writer hit your SEO targets. It can improve how often people find your content online.
Do you have any examples of work you like?
Find content you like and share it with the writer. It shows them what style and quality you expect. It's like giving them a roadmap for creating your content.
How will you measure content success?
Think about how you’ll know if the content works. Will you check website visits, time on page, or social shares? Clear success markers help you see if your goals are met.
What is the project scope?
Outline what the project includes. Will it cover one article or a series of posts? Setting clear boundaries prevents scope surprise. It ensures the writer knows what’s expected from the start.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
![Cover image for Extra Card | Credit for Gen Z [Content Writing & Copywriting]](https://media.contra.com/image/upload/q_auto:good,w_800/pthl1d7u5ehitutk1uwj.avif)
