I served as the project manager and key marketing contact for this multi-platform book launch.
Wrote and edited case studies that told compelling impact stories with metrics at the forefront for a quality control/quality assurance platform.
Crafted fun, engaging, informative blog posts for a fintech startup focused on banking and financial solutions for the LGBTQ+ community.
Identified target markets and segmentation criteria, built marketing and product strategies, and worked cross-functionally with product + ops teams.
Regularly write and contribute ghostwritten B2B content for client to publish on their blog and in publications like NASDAQ and Forbes.
Crafted engaging landing page copy that effectively outlined the company's value propositions and benefits, thus building waitlist to 50+ in the first week.
Strategize, research, write and schedule LinkedIn posts for a freelance copywriter's growing audience of potential clients and fellow freelancers.
Provided extensive editing and proofreading services to a lifestyle + wellness website resulting in improved blog content and increased membership registrations
Synthesized client-provided data and use case information to craft a compelling narrative around the implementation of Aware's services.
Reviewed and consolidated survey results into a white paper that converted readers to email list and provided actionable data about fertility in the USA.