I worked with Bently Enterprises to revamp their website for a newly acquired property: the Kildrummy & GlenKindie Estates in Scotland. Unlike most web content projects I've worked on, the focus here wasn't SEO. Rather, they were hoping to leverage their website to promote their new vision for the estates.

Since purchasing the estate, the team at Bently Enterprises has been working hard on sustainability efforts. They wanted to highlight this on the new website, but weren't sure how. I met with them to chat about the geographical area, its people, and the rewilding process.

After many conversations and resources going back and forth, I was ready to start writing.

Without SEO to consider, I was able to focus only on the creative aspect of writing these web pages. I took a deep dive into everything from the history of the region to local hangouts and Scottish Highland traditions.

My client didn't have any strong preference for headings, so I took the lead on organizing each page.

Here's a peek at the homepage:

After drafting the homepage, I continued writing the following pages:

Explore the Area

Visit

Stewardship

Nature & Wildlife

The Estates

Community Events

GlenKindie Cottages

After turning in the first draft of copy, my client got back to me with a few tweaks to the language on each page. Yes, some of them were just switching the "e" and "r" because the pages are in UK English 😅

I am always grateful when my client gives me feedback. It helps me grow as a writer!

The homepage of the new website is live, but the rest is still pending its launch. Stay tuned to see the full site!