My client, Ventures Unlimited, Inc., works closely with Cook County and Blue Cross Blue Shield of Illinois. My role as a content writer includes writing weekly wellness newsletters and occasional side quests like video scripts, benefits guideline edits, and more.

Wellness Wednesdays are Cook County's way of bringing practical tips to their audience. Each week, I write the subject lines, a paragraph of in-email content, and the copy for the newsletter, which is delivered in a PDF. Each month has a different theme, with each week touching on a different topic. Sometimes I write newsletters about diabetes care, and at other times, I write about sleep science. It's a mixed bag, and I love it!

Here's a January 2025 edition:

One thing I love about working with the Ventures Unlimited team is everyone's enthusiasm for outstanding results. A great sign that an email marketing campaign works is seeing the email open rates increase. That's exactly what happened when I stepped in as the content writer.

The proof is in the numbers, y'all! This February, we saw email open rates nearly DOUBLE. That means more people than ever had access to free wellness content, which feels like a win, wouldn't you say?

Every so often, the team at Ventures Unlimited will give me an extra treat. One of my favorites this year was a video scripting project for Cook County's open enrollment explainer videos. I wrote one 7-minute video script and one 60-second script. The first was an in-depth explanation of how to enroll for health insurance benefits, and the second was a quick, quippy recap.

The long video:

...and the short one:

My collaboration with Ventures Unlimited is ongoing and I can't wait to see what we accomplish next!