Spec Work! by Paula EspinosaSpec Work! by Paula Espinosa

Spec Work!

Paula Espinosa

Content Writer

Copywriter

Writer

Canva

Google Docs

Welcome to the wonderful world of my spec work!✨

*all created with wonderful briefs and challenges by Word Tonic, the Gen Z Copywriting Community🌟👾

Brief: Create some fun copy that will go on the side of an Oatly milk carton - their tone of voice is casuak, fun + cheeky, and they often have funny stuff written on the side of their cartons. 125 words MAX, so keep it shorter and snappier.

Result:

Brief: Create a a LinkedIn advert for KIN, a personal AI app being developed at the moment. Their target audience is GEN-Z, or as they call them: 'young professionals'.

Result:

a spec Instagram ad for Kin; check out their website here

Brief: Write an ad promoting the new barbie movie that's coming out on july 21st. the only catch? you can't use the word 'barbie' at all. You have to promote the film by not using the word 'barbie' and using your creativity to get the point across. Be super creative.

Result:

Brief: Create either an ad or an email (with a subject line) about a handbag with built-in wings that can LITERALLY 'fly' you to any shopping destination in the world. YES, this is not a ~real~ item, it is made up and fantastical, so feel free to get as creative and weird and 'there are no laws bound by space,' with this one.

Result: