Alma, a lottery-themed banking app, required a compelling landing page to effectively reach its audience. The website aimed to deliver a clear and engaging message, ensuring visitors understood its innovative concept. Tailored for middle-class U.S. individuals, the app offers users the chance to win $1 million in prizes weekly, along with secure saving options and zero transfer fees.

Agni, the founder behind Alma, drew upon his expertise in finance and entrepreneurship to create an app that simplifies everyday expenses. With Alma, users not only manage their finances efficiently but also earn lottery tickets with each transaction.

Full Website Copy

Engagement

Easy of Comprehension

Security

2023

The project aimed to strike a balance between simplicity and precision in tone, ensuring clarity. As a straightforward launch landing page, the copy needed to captivate users, enticing them to download the app and join Alma.

Additionally, we conducted a thorough analysis of competitors' copy to ensure our unique selling points were effectively communicated, and our tone stood out.

Regular communication and client input were instrumental in refining the copy to reflect Agni's personal touch and resonate deeply with Alma's target audience.