E-Commerce Website Copy

Andrea Rivera

Content Writer

Copywriter

Article Writer

Grammarly

SEMrush

Shopify

Home & Garden

Homemade Tomato Developers

A Sustainable Living Brand

The Project

Homemade Tomato Developers, led by sisters Robyn and Ebony Ison, sought assistance for their e-commerce website to promote sustainable house gadgets. As a brand-new venture, I created the style, tone, and content from scratch, alongside providing assistance with layout, color scheme, and structure. All copy for the main pages and products was developed to reflect their mission and values.

The content for this client was written in English

The Client

Robyn and Ebony Ison run various businesses and promote sustainable living through their brand. With a focus on real estate services, renovations, and eco-friendly products, their extensive experience and certifications ensure that their services are geared towards enhancing lives while caring for the environment.

---

TYPE OF PROJECT

Full Website Copy

GOALS

Sustainable

Engage

Introduce the Brand

PROJECT

2022

Crafting the e-commerce website for Homemade Tomato was an opportunity to establish a platform that not only showcased their sustainable house items but also educated consumers about the benefits of sustainable living.

By designing a user-friendly layout and crafting compelling content, the goal was to make sustainable living accessible and appealing to the average consumer.

The website copy set the stage for her brand's relaunch, blending her voice with a fresh appeal to a new audience. It was designed for easy maintenance across platforms and formats.

Check out their website 👇

Further Collaboration

In addition to the e-commerce website, I collaborated with Homemade Tomato on developing a comprehensive pitch deck. This deck aimed to underscore the significance of sustainable practices in the real estate industry and how Homemade Tomato's services align with these principles, providing a holistic approach to sustainable living.