In this guide, I broke down the complex link between fracking in Texas and the fashion industry, focusing on how synthetic fabrics like polyester and nylon are made from fracked gas. My goal was to present this information in an easily digestible format, using modern visuals and consumer-friendly language to capture attention and promote understanding.

Fracking’s Role in Fashion: I simplified how fracking contributes to the production of common synthetic fibers found in fast fashion, making the connection clear and relatable.

Environmental Impact: I highlighted the environmental consequences of fracking in straightforward terms, making it easy for consumers to understand the harm caused to ecosystems and communities.

Consumer Awareness: By addressing the topic in everyday language, I encouraged consumers to consider the broader impact of their clothing purchases and how their choices are connected to environmental damage.

Actionable Steps: I provided clear, simple steps consumers can take, like supporting sustainable brands and demanding greater transparency from clothing companies.

The guide was designed to not only inform but also empower consumers, using engaging visuals and concise messaging to inspire them to make more sustainable and ethical fashion choices. My aim was to help consumers see how their daily decisions impact the environment, motivating them to take action for a cleaner, more ethical future.