Revamped the client's social media with a fresh brand identity, content pillars, and strategy.

Who is Groundwork Counselling❓

Groundwork Counselling (@therapistalexandra_ on Instagram) is a virtual therapy practice focused on supporting 20- and 30-somethings navigating anxiety and relationships.

My role involves managing, writing, and creating social media content, along with providing strategic business guidance to help shape the practice's online presence and build community.

My role 🙋🏼‍♀️

Manage posting schedule

Write all copy for carousels, including developing hooks and content angles

Review captions + share feedback

Create and post assets

Breakdown monthly analytics and identify opportunities for growth

Provide strategic guidance to define the target audience and shape content to drive downloads for digital resources

Design work, including creating brand identity for assets (twice)

Create content pillars and strategy

Implement systems to organize content and streamline workflows

Results ⭐️

+464 followers in 3.5 months

Completely revamped the visual identity of the social media page

Launched a monthly subscription for mental health support

Doubled the engagement rate after month 1

Tripled the number of posts going out monthly

Follower growth and profile development from November-February

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Completed work

Posted Feb 24, 2025

Revamped the client's social media with a fresh brand identity, content pillars, and strategic guidance, growing following from 191 to 650+ in just 3.5 months.

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Timeline

Nov 4, 2024 - Mar 3, 2025

Clients