Social Media Management - Groundwork Counselling
Portfolio project
Verified paid workView completed work
Revamped the client's social media with a fresh brand identity, content pillars, and strategy.
Who is Groundwork Counselling❓
Groundwork Counselling (@therapistalexandra_ on Instagram) is a virtual therapy practice focused on supporting 20- and 30-somethings navigating anxiety and relationships.
My role involves managing, writing, and creating social media content, along with providing strategic business guidance to help shape the practice's online presence and build community.
My role 🙋🏼♀️
Manage posting schedule
Write all copy for carousels, including developing hooks and content angles
Review captions + share feedback
Create and post assets
Breakdown monthly analytics and identify opportunities for growth
Provide strategic guidance to define the target audience and shape content to drive downloads for digital resources
Design work, including creating brand identity for assets (twice)
Create content pillars and strategy
Implement systems to organize content and streamline workflows
Results ⭐️
+464 followers in 3.5 months
Completely revamped the visual identity of the social media page
Launched a monthly subscription for mental health support
Doubled the engagement rate after month 1
Tripled the number of posts going out monthly
Follower growth and profile development from November-February
17 likes · 831 views · Feb 24, 2025
Revamped the client's social media with a fresh brand identity, content pillars, and strategic guidance, growing following from 191 to 650+ in just 3.5 months.
Timeline
Nov 4, 2024 - Mar 3, 2025
Tags
What the client had to say
Working with Julia has been great. They really get my brand and have helped create content that feels authentic and engaging. It’s been easy to collaborate, and I’m really happy with how it all came together.
Alexandra Vavoulis, Groundwork Counseling and Coaching
Mar 24, 2025, Client