Social Media Management - Groundwork Counselling

Julia Spong

Verified

Revamped the client's social media with a fresh brand identity, content pillars, and strategy.

Who is Groundwork Counselling❓

Groundwork Counselling (@therapistalexandra_ on Instagram) is a virtual therapy practice focused on supporting 20- and 30-somethings navigating anxiety and relationships.
My role involves managing, writing, and creating social media content, along with providing strategic business guidance to help shape the practice's online presence and build community.

My role 🙋🏼‍♀️

Manage posting schedule
Write all copy for carousels, including developing hooks and content angles
Review captions + share feedback
Create and post assets
Breakdown monthly analytics and identify opportunities for growth
Provide strategic guidance to define the target audience and shape content to drive downloads for digital resources
Design work, including creating brand identity for assets (twice)
Create content pillars and strategy
Implement systems to organize content and streamline workflows

Results ⭐️

+464 followers in 3.5 months
Completely revamped the visual identity of the social media page
Launched a monthly subscription for mental health support
Doubled the engagement rate after month 1
Tripled the number of posts going out monthly

Follower growth and profile development from November-February

Like this project
5

What the client had to say

Working with Julia has been great. They really get my brand and have helped create content that feels authentic and engaging. It’s been easy to collaborate, and I’m really happy with how it all came together.

Alexandra Vavoulis, Groundwork Counseling and Coaching

Mar 24, 2025, Client

Posted Feb 24, 2025

Revamped the client's social media with a fresh brand identity, content pillars, and strategic guidance, growing following from 191 to 650+ in just 3.5 months.

Likes

5

Views

140

Timeline

Nov 4, 2024 - Mar 3, 2025

Clients

Groundwork Counseling and Coaching

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